Nick Sutherland

Guides and Playbooks

Becoming more and more popular with clients, Guides are simple summaries and descriptions of complex products and services. Playbooks are for complex processes, breaking them down into their component parts. With simple step-by-step descriptions for use by your clients or even your own staff. Simplicity is rarely easy

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Business Cases

From the traditional, public sector, Green Book, 5 Case Model through to Venture Capital Business Cases for FinTech Startups. Presentation, style and persuasive arguments couched in concise, clear and confident language. When you're pitching an idea you need every edge you can get.

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Bids and Proposals

Responding to Public Sector ITTs or something jotted down on a napkin during a business lunch, add polish and panache to your proposals and pitches. Written in a way that is structured to be concise and clear, yet engaging and persuasive, using expertise and experience gained over 30 years in commercial engagements as both client and supplier.

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Board Papers

You only have a small window of opportunity to present your case to the Board. Their time is precious, don't waste it. Write to grab attention, persuade and close. With successful presentations to C-Suite, Permanent Secretaries and Ministers there's plenty here to help you present your arguments in their best light.

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Strategies and Roadmaps

More a type of documentation for use internally but often wheeled out to support pitches and presentations when style needs to be supported by substance. Avoiding confusing jargon and techno-babble a well structured and presented Strategy or Product Roadmap is an invaluable business tool.

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White Papers and Reports

The truest of professional writing challenges. How do you engage and explain technical concepts clearly and in a way that imparts understanding and enthusiasm. As Albert Einstein said - "You don't know something well, unless you can teach it to a child." Always bear this in mind when writing something, especially about something complex. It really helps.

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